National Out-of-Home TV Measurement
Quantifying Out-Of-Home Viewing
Did you know that consumers spend half of their waking hours away from home? But that doesn’t mean they spend that much time away from the TV. In fact, TV viewing happens wherever our day takes us—both in and out-of-home. And that means media companies are missing out if they’re only tracking in-home viewing.
That’s where Nielsen’s Out-of-Home (OOH) TV Measurement comes in. This service, the latest component of the Nielsen Total Audience Framework, provides a more comprehensive view of linear TV audiences, as it provides clients with average audience lift in key advertising demographics for both broadcast and cable programs.