Nielsen Advanced Audience
Plan, Activate and Measure Audiences Beyond Age and Gender
In today’s data-driven world, advertisers are demanding more accountability of their ad spend, driving an evolution of how the market buys and sells media. Reaching the audiences that matter most—be it a first-time car buyer or home improvement enthusiast—is paramount for both publishers and advertisers. Understanding advanced audiences and how media companies use them to not only plan and optimize campaigns, but also activate, post and understand outcomes using independent data backed by rigor and standards is critical in today’s world.