Millennials represent 26% of households across America. And not only do Millennials hold great potential as the new wave of parents, they also carry their fair share of weight when it comes to FMCG spending—which will grow as they progress in their careers.
While a big win at Daytona can kick-start a season, consistently high performance from mid-February through mid-November is what drives the most value for teams and their sponsors.
By Julia Wilson, Director, Global Responsibility & Sustainability, Nielsen
Brands are “taking stands”—challenging the status quo, and their competitors. It’s a popular phrase, and an evolving idea in today’s social and political moment.
As of May 2018, more than 14% of all TV households—or 16 million homes—had “over-the-air” (OTA) TV status, and that number is on the rise. As consumers look for more on-demand and cost-effective options, there has been a resurgence in this cable status segment.
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